Central Arkansas is a diverse collection of cities, suburbs and small towns known collectively as the Heart of Arkansas. Within each of the distinct communities that call Central Arkansas home are a wealth of unique experiences and charming destinations. From sleepy small towns and hidden dining meccas to Little Rock’s popping urban nightlife and thriving local art scene, there’s always more to do, always more to find in the Heart of Arkansas.

For the outdoor enthusiast, Central Arkansas is hiking and biking nirvana. The epic trail system will take you anywhere you want to go or be a destination in its own right. Make camp at any of the many area state parks and settle down to a lovely mountain view. Or bring the RV and set up near one of Central Arkansas’s beautiful lakes for an extended fishing getaway. Take vacation at your own pace. Take a visit to the Heart of Arkansas.


A huge selection of great local eats and attractions make Benton a destination all its own. From the 1,200-acre ATV course to the golf course, Benton is just your kind of fun.


This charming suburb is perfect for the whole family. Take it easy indoors or out or get the adrenaline pumping with some extreme sports. Cabot has something for everyone.


Shopping and dining join all sorts of super fun family venues to make Conway a great place to enjoy unconventional fun for the whole family.

Little Rock

Take an urban adventure with a gorgeous mountain view. The capital city is packed with everything you want to do and then some!

North Little Rock

The biggest shows and events in Arkansas are right here in North Little Rock. Looking for peace and quiet? Take your pick of North Little Rock’s scenic parks and outdoor destinations.