We Put the Beat in the Heart of Arkansas!

What’s summer without music festivals? Boring. Central Arkansas is getting ready one of the biggest events in the festival season. Don’t miss RiverFest, a weekend of family fun and fantastic music right in the heart of Downtown Little Rock.

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Find the Fun Things to Do

The inside scoop on the best places to see

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Grab a Bite Places to Eat

Delicious suggestions for dining out

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Get Some Rest Places to Stay

Sleep well and wake up happy.

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Upcoming Events

Latin Night

Date: 07/23/19 7:30 PM - 09/22/27 7:30 PM  Join us every Tuesday at Club 27 for dancing in our Latin ...

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Monster Cruise Night

Classic burgers, classic cars! Families, car clubs and individuals welcome. David’s Burgers 3510 Landers Rd North Little Rock, Arkansas 72117 ...

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Welcome to the Heart of Central Arkansas

Don’t compromise on your dream getaway. Just meet in the middle. Plan your escape to the Heart of Arkansas and experience the best of both worlds. From the skyline to the majestic mountain sunsets, Central Arkansas is a sight for everyone to see!

Experiences & News

34th Annual Pops! on the River

Pops on the River, presented by the Arkansas Democrat-Gazette, will take place Tuesday, July 4, in downtown Little Rock. In its 34th year, this free community event is the largest Fourth of July event in the state as more than 30,000 are drawn downtown to the events surrounding Pops on the River.

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Sweet Home Arkansas!

A sure sing of spring down here in the South is the plethora of festivals that pop up in almost every town, large and small.

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